Why is live or die necessity for businesses to have a Website?
If you are in business and don't have a Website you will probably will be out of business because your potential, current and future clients will be looking for you on the Web. Like it or Not. It is like having a phone or fax line for business.
Will a Free Website do the trick? No, you need to put time and effort into a professional proper Website that your company will be proud of and keep it up to date. Get lazy or fall behind is almost worse than having no Website.
Take for instance real estate agents who with some companies get a Website for FREE with built in MLS search and never lift a finger to provide a bio or blog link to keep if Fresh. Why don't they care or submit some content. After six years, I haven't figured it out.
A Web site operates and is visible 24 hours a day 365 days a year doesn't take a days or weekend offs, or get sick day. Your Website is an ad that will put your services or products in front of potential customer’s regardless if you are open and answering your phones.
Branding is huge when it comes to design and keeping your company name and logo constantly out on the Web in conjunction with any other advertising you put out.
If it is a magazine it, it better have the same color scheme and logo and tie into the Website. If is you business cards be sure they match your Website if not you are disconnecting vital marketing strategies and loose your clients attention.
These are just a few ideas of why you need a Website with Branding running 24/7 so you and rest knowing your business is still working while you are not.
Jason
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