Business Cards for REALTORS

Last, week I was at NAR for a week and saw a lot of business cards from around the country and for some reason REALTORS just don't get "Branding."

I beleive it is due to the fact most are married to a larger Brand like C21, Remax or Prudential and they feel that is what they are paying for so they do not Brand themselves.

I believe that is a mistake. A big one.

I Las Vegas there are over 17,000 agents with 20% doing 90% of the business so we figured there are about 4,000 active agents to compete with. The rest are part time or have no idea what is going on.

When you "Brand" yourself, it gives you independence of the larger brand and people will recognize you for whatever you are promoting. When creating ads, flyers, faxes, emails and of course business cards you must keep a consistant design and consistent message.

Use color cards at least 14 pt card stock, glossy or matte to really bring your message to live. The $40 big chain store cards are so over. You can get a 1000 cards for around $80 with design from most companies.

Invest in yourself and your Brand.

Jason