Why you need to start blogging

You have probably heard everyone tell you that you need a blog, are you blogging, have you seen my blog... enough already.

If you are a full-time Real Estate professional you know you know you need to start blogging if you want to compete in today’s digital market.

If you specialize in a specific area or vertical market, focus on those topics specifically to give your viewers more bang for their "buck."

Once you start "Blogging" and create a rhythm of posts as often as you can but keep it fresh. After a couple of months you might want to think about adding photos, audio and video. Adding cool features is not especially high tech so don't be afraid of adding them.

There are may FREE blogging tools available on the Web. I’ve outlined a few below:

• www.blogger.com
• www.typepad.com
• www.wordpress.com
  

Thanks and if you have any questions, please email me.

Business Cards for REALTORS

Last, week I was at NAR for a week and saw a lot of business cards from around the country and for some reason REALTORS just don't get "Branding."

I beleive it is due to the fact most are married to a larger Brand like C21, Remax or Prudential and they feel that is what they are paying for so they do not Brand themselves.

I believe that is a mistake. A big one.

I Las Vegas there are over 17,000 agents with 20% doing 90% of the business so we figured there are about 4,000 active agents to compete with. The rest are part time or have no idea what is going on.

When you "Brand" yourself, it gives you independence of the larger brand and people will recognize you for whatever you are promoting. When creating ads, flyers, faxes, emails and of course business cards you must keep a consistant design and consistent message.

Use color cards at least 14 pt card stock, glossy or matte to really bring your message to live. The $40 big chain store cards are so over. You can get a 1000 cards for around $80 with design from most companies.

Invest in yourself and your Brand.

Jason

Real Estate Technology 2007 and Beyond

NAR convened on Las Vegas this week exposing REALTORS® from all around the world to new technologies and services focused on marketing in the new economy.

There were many different classes covering blogging to 360 degree marketing tactics serving up tools to compete in today's fast paced real estate sector.

888 Venture Group LLC had showcased their new Agent Branding Package along with a host of new products ranging from new fashionable 9pt linen business cards and new email marketing tools.

Over the next few days I wll be reviewing some of the new tools to hit the market and post my recommendations.

Jason